Optimal Audio Appoints Audio Brands as Distributor for Australia
U.K. manufacturer Optimal Audio is pleased to announce the appointment of Audio Brands as its exclusive distributor in Australia. Optimal Audio, part of the Focusrite Group, manufactures a one-stop solution of control, amplification and loudspeakers for small to medium sized commercial installations, with a focus on supporting multi-zoned venues. Its streamlined product offering works seamlessly […]
Optimal Audio – One Year on The Brand Journey
Robin Dibble – Product Support Engineer It’s clear that launching a new brand from scratch would present many challenges. Could you identify what you see as having been the greatest challenges in your area, and perhaps talk a little about if/how the pandemic further impacted those… With the benefit of hindsight would you have done […]
Optimal Audio – One Year on The Brand Journey
In this Q and A, Optimal Audio team members reflect on what was a challenging, hectic and ultimately very satisfying twelve months since the brand was launched… James King – Marketing Director It’s clear that launching a new brand from scratch would present many challenges. Could you identify what you see as having been the […]
Optimal Audio – One Year on The Brand Journey
In this Q and A, Optimal Audio team members reflect on what was a challenging, hectic and ultimately very satisfying twelve months since the brand was launched… Dom Harter – Managing Director It’s clear that launching a new brand from scratch would present many challenges. Could you identify what you see as having been the […]
Optimal Audio premières in Italy at MIR Tech
SISME, the Optimal Audio distributor for Italy, has debuted the Optimal Audio range of products during the well-attended trade show in March. The Zone4 processor and its WebApp were the centre of attention for Optimal Audio, and the feedback from the Italian customers was extremely positive. They saw the true potential of the product and […]
Al McKinna – Optimal Audio – Head of Product
Al McKinna’s audio credentials are impressive. His career in product management at Avid, in both Live Sound and Audio Hardware, mark him out as a leading audio industry professional. An in-depth understanding of business strategy allied to product development saw him working at the forefront of Avid’s VENUE brand of digital live audio production systems, […]
Linea Research joins our extended family
We’re excited to welcome amplifier and electronics specialists Linea Research to the Focusrite Group of audio brands, following the latest acquisition by our parent company, Focusrite plc. Linea Research is headquartered in Letchworth Garden City, UK was formed in 2003 by a team of experienced professional audio specialists, and they design, develop, manufacture and market […]
Optimal Audio Launches Up 6O
Optimal Audio, manufacturer of control, amplification and loudspeakers for small to medium-sized commercial installations, particularly multi-zone venues, has announced an addition to its range in the shape of the Up 6O, a 6” two-way passive, full range open back ceiling speaker. Delivering a consistent conical 110° coverage pattern, Up 6O features a 6” low frequency […]
Raf Willems talks about being in from the start and the importance of distributors
When the opportunity to join Optimal Audio arose, Raf Willems didn’t hesitate. A twenty year career in the Audio industry which began with residential sales moved swiftly into the commercial audio sector with Apart Audio. When Apart was acquired by Biamp, Raf took on the position of Head of Business Development for Europe, as well […]