Greg Schwartz

Optimal Audio Appoints BTX as US Distributor

Recently launched UK manufacturer Optimal Audio is pleased to announce the appointment of BTX Technologies as a distributor in the US.

Optimal Audio, part of the Focusrite Group, manufactures a one-stop solution of control, amplification and loudspeakers for small to medium sized commercial installations, with a focus on supporting multi-zoned venues. Its streamlined product-offering works seamlessly to deliver simple-to-install, high quality sound systems that can be easily operated by anyone, not just engineers.

For more than fifty years, leading US distributor BTX has helped its partners overcome technical hurdles with a wide array of nationally and internationally sourced integration products. With an experienced and award-winning technical sales staff, applications engineering team and in-house product engineering group, BTX is perfectly placed to introduce a new brand to the US market, says Optimal Audio Managing Director Dom Harter:

“BTX is a trusted and highly respected name in the AV industry, well known for its grassroots sales efforts, great technical support and strong customer service. The BTX team noticed very early on the value of what Optimal Audio brings to the market, and we’re delighted to be entering into what we believe will be a very fruitful partnership with another influential distributor.”

Greg Schwartz, CEO of BTX comments:

“When we look for new products of value to offer our integration customers, sophisticated products that are simple to install appeal to us most. That is the very definition of Optimal Audio’s approach to commercial audio, and it’s why we are so excited to bring them into our current family of products as we continue to expand our audio offerings.”

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